Tree-Nation is the world’s largest reforestation platform, connecting citizens and companies with verified planting projects across the globe. Since 2006, over 800,000 users and 30,000+ companies have planted more than 45 million trees through our platform, across 40+ active reforestation projects worldwide.
We combine technology and environmental impact to make reforestation simple, transparent, and scalable. Our goal is to plant 1 trillion trees by 2050 and we’re building the platform, the automation, and the systems to get there.
Our team spans many nationalities, backgrounds, and disciplines. What we share is a mindset: we take ownership because we care about what we’re building, we don’t back down from hard problems, and we trust each other to lead, make decisions, and ask for help when needed.
We are investing heavily in automation and AI to scale our impact. The company provides access to the latest LLMs — including Enterprise Claude, ChatGPT, Gemini, and more — and we strongly encourage everyone to innovate.
We’re based in Barcelona and work primarily from the office, because the energy of working side by side matters to us.
Revenue at Tree-Nation comes in two main forms: companies committing to recurring planting (e.g., annual pledges), and companies integrating Tree-Nation into their systems via API, plugins, or automation tools. Some deals are commercial and relationship-driven. Others require technical integration before revenue can happen.
This role owns both. You are responsible for turning qualified leads into recurring revenue — whether through a simple pledge structure or a fully integrated API solution.
You will manage inbound and SDR-qualified outbound opportunities and take full ownership of converting them into long-term recurring revenue (MRR). Depending on the client, this may mean structuring a recurring planting commitment with no technical work, designing and guiding a full API integration, helping a Shopify brand activate a plugin, or supporting an automation flow through Zapier or webhooks. You must be comfortable switching between commercial discussions and technical conversations — sometimes in the same call.
Revenue Ownership
Manage qualified inbound and outbound leads.
Identify the most appropriate activation model for each client — pledge vs integration.
Drive recurring revenue growth (MRR) and work within standardized pricing structures.
Work with Account Managers to ensure recurring commitments are maintained over time.
Integration & Technical Enablement
Guide API implementations (REST) and support webhooks and automation flows.
Assist clients with Shopify and WooCommerce plugin activation.
Help clients reason about system architecture and data flows.
Debug issues and clarify documentation when needed — the more autonomous you are technically, the better.
Systems & Process Thinking
Monitor integration and pledge activation success rates.
Reduce friction in technical onboarding and improve conversion rates where technical complexity is involved.
Collaborate with product and engineering teams to simplify activation.
AI-Driven Execution
Use AI tools to improve efficiency in qualification, communication, and troubleshooting.
Identify automation opportunities within your own workflow.
Contribute to making revenue operations more scalable.
Primary
Monthly Recurring Revenue (MRR)
Secondary
Conversion rate when integration is required
Time-to-activation (pledge or integration go-live)
Integration success rate
Required
Mid-level or above experience in technical sales, growth, or solutions roles.
Strong understanding of APIs and integration logic — able to discuss implementation details with engineers and read technical documentation comfortably.
Excellent English — mandatory.
Comfortable owning revenue targets (MRR) and managing recurring commercial relationships.
Structured, KPI-driven, and solution-oriented rather than aggressive.
Highly efficient, proactive, and accountable in day-to-day execution.
Office-based in Barcelona — no remote.
Strong Advantage
Experience in SaaS, APIs, or platform-driven businesses.
Basic coding skills.
Spanish and/or French.
Ability to learn new integration environments quickly.
Mindset
High ownership — you take initiative, but you also know when to listen first. Tree-Nation does things differently, and the best people here understand context before trying to change it
Open and direct communicator — we give each other honest feedback because we want everyone to grow, and we expect the same openness in return.
Systems thinker — you look for the root cause, not the quick fix. You build processes that work at scale, not band-aids that break at 50 accounts
Self-driven and curious — you’re motivated by the impact of your work, and you actively seek out better ways to do things
Mission-aligned — reforestation isn’t a marketing line for you. It’s the reason you’re reading this
Compensation
Competitive base salary benchmarked to Barcelona’s tech market
Performance-based bonus
Permanent contract
Benefits
Flexible Remuneration Card covering meals and transport
Wellhub (former Gympass) membership
Access a private health insurance plan at a preferential rate negotiated by the company.
Regular team-building events — dinners, offsites, and the occasional non-tree-related adventure
Flexible start time between 8:00 and 10:00 and short Fridays
The Tree-Nation Difference
Your lifetime carbon emissions are offset through monthly tree planting from the day you join
Personal tree-planting allocation to plant and gift trees, however you choose
A sustainability-designed office in Barcelona built to reflect the mission you’re working toward
A small, high-trust team where your work has a visible impact from day one — you’ll work directly with the CEO and Growth team, not through layers that filter your input
Direct exposure to product, tech, and strategic decisions
A place where failure is part of the process — if nothing is failing, we're not pushing hard enough
If something clicked while reading this — the mission, the way we work, the kind of challenge we’re describing — we want to hear from you.
We don’t hire based on pedigree. We hire based on how you think, what you’ve built, and whether you’ll make the people around you better.
We're looking for people who make the team better. Come prove it.