Tree-Nation is the world's largest reforestation platform, connecting citizens and companies with verified planting projects across the globe. Since 2006, over 800,000 users and 30,000 companies have planted over 45 million trees through our platform, across 40+ reforestation projects worldwide.
We combine technology and environmental impact to make reforestation simple, transparent, and scalable. Our goal is to plant 1 trillion trees by 2050 — and we are building the platform, the automation, and the systems to get there.
Revenue at Tree-Nation comes in two main forms: companies committing to recurring planting (e.g., annual pledges), and companies integrating Tree-Nation into their systems via API, plugins, or automation tools. Some deals are commercial and relationship-driven. Others require technical integration before revenue can happen.
This role owns both. You are responsible for turning qualified leads into recurring revenue — whether through a simple pledge structure or a fully integrated API solution.
You will manage inbound and SDR-qualified outbound opportunities and take full ownership of converting them into long-term recurring revenue (MRR). Depending on the client, this may mean structuring a recurring planting commitment with no technical work, designing and guiding a full API integration, helping a Shopify brand activate a plugin, or supporting an automation flow through Zapier or webhooks. You must be comfortable switching between commercial discussions and technical conversations — sometimes in the same call.
Our team spans many nationalities, backgrounds, and disciplines. What we share is not a background — it's a mindset. We take ownership without being asked. We don't back down from hard problems — we enjoy them. We iterate fast, we wear multiple hats, and we go beyond what our job description says when the mission needs it.
We fear one thing above all: the routine.
We believe people do their best work when they genuinely care about what they're building. We try to keep it that way.
We are investing heavily in automation and AI to scale our impact — and we expect everyone on the team to engage with those tools as a natural part of their work.
We are based in Barcelona and work primarily from the office, because the density of collaboration matters to us.
Revenue Ownership
Manage qualified inbound and outbound leads.
Identify the most appropriate activation model for each client — pledge vs integration.
Drive recurring revenue growth (MRR) and work within standardized pricing structures.
Work with Account Managers to ensure recurring commitments are maintained over time.
Integration & Technical Enablement
Guide API implementations (REST) and support webhooks and automation flows.
Assist clients with Shopify and WooCommerce plugin activation.
Help clients reason about system architecture and data flows.
Debug issues and clarify documentation when needed — the more autonomous you are technically, the better.
Systems & Process Thinking
Monitor integration and pledge activation success rates.
Reduce friction in technical onboarding and improve conversion rates where technical complexity is involved.
Collaborate with product and engineering teams to simplify activation.
AI-Driven Execution
Use AI tools to improve efficiency in qualification, communication, and troubleshooting.
Identify automation opportunities within your own workflow.
Contribute to making revenue operations more scalable.
Primary
Monthly Recurring Revenue (MRR)
Secondary
Conversion rate when integration is required
Time-to-activation (pledge or integration go-live)
Integration success rate
Required
Mid-level or above experience in technical sales, growth, or solutions roles.
Strong understanding of APIs and integration logic — able to discuss implementation details with engineers and read technical documentation comfortably.
Excellent English — mandatory.
Comfortable owning revenue targets (MRR) and managing recurring commercial relationships.
Structured, KPI-driven, and solution-oriented rather than aggressive.
Highly efficient, proactive, and accountable in day-to-day execution.
Office-based in Barcelona — no remote.
Strong Advantage
Experience in SaaS, APIs, or platform-driven businesses.
Basic coding skills.
Spanish and/or French.
Ability to learn new integration environments quickly.
Mindset
High ownership — you take initiative, but you also know when to listen first. Tree-Nation does things differently, and the best people here understand context before trying to change it.
Comfortable with direct, no-frills feedback — we value honesty over diplomacy.
Systems thinker — you look for the root cause, not the quick fix.
Resilient and self-motivated — your drive comes from the mission, not from your manager's approval.
Genuinely aligned with the mission — this is not just a job to you.
Compensation & Contract
Competitive base salary aligned with market and experience
Performance-based bonus
Permanent contract
Benefits
Flexible Remuneration Card covering meals and transport
Gympass membership
Regular team-building events
Environment
Office-based in Barcelona — our offices are built around sustainability and designed to inspire
A high-impact, tech-driven environment at the intersection of sustainability and software
Direct exposure to product thinking and process optimization
A place where failure is part of the process — if nothing is failing, we're not pushing hard enough
If you've read this far and something clicked — the mission, the way we work, the problems we're solving — we want to hear from you.
We don't hire based on pedigree. We hire based on how you think, what you've built, and whether you'll make the team sharper.
We're looking for people who make the team better. Come prove it.